WHY DO ACCOUNTANTS NEED AN EFFECTIVE ON-GOING EMAIL MARKETING CAMPAIGN?
Like all businesses, Accountants should strive to add value to their prospects and clients’ businesses with timely and relevant tips or suggestions. As well as keeping them up to date with their own news and updates. It all helps maintain important contact and is the delivery mechanism for content.
Here’s are a few simple tips for doing it properly. Don’t forget – you have to make sure your email marketing is CASL compliant – we can help you here.
Create your strategy
You need to have a plan to make email work effectively, a strategy of what to send, to whom and when, forming an integral part of your marketing mix.
Agree and set goals
Email is a powerful tool for creating awareness and generating action, create goals of the demand to create and how best to leverage the interest created to convert to leads or sales.
Build great templates
Powerful creative along with a great strategy is so important for effective email marketing, design and build multi-platform templates carefully crafted to maximise response and click through.
Manage lists and subscribers
Import your email lists and segment subscribers to target specific groups. Ensure you use automated list management to organize unsubscribes and duplication so you’re always on the right side of best practice.
Deploy your emails
Once your strategy is set, lists uploaded, creative tested and perfected, it’s time to send! You’ll get all kinds of powerful data, including who opened, clicked, browser stats and much more – use it wisely.
Review and refine
So your email is sent, now what? It’s time to investigate the data and plan for the next campaign – remember one off marketing doesn’t work as well as planned campaigns so factor that in to your plan.