The value of a strong brand cannot be and should not be underestimated – a powerful logo combined with engaging and complementary creative creates credibility – something all businesses require but especially new or young ones.
A strong logo and brand set helps not only to convince those almost bought into the brand proposition but also handle many potential objections that a new business might struggle to overcome.
A strong brand includes:
• Logo
• Stationery
• Colourways (primary and tertiary)
• Font(s)
• Tone of voice
• Imaging
Businesses should clearly understand what their brand represents – and create a consistent package of communications that constantly reinforces the brand message and values.
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