Start up zone : Brand

Why start ups and young business need a strong brand ?

The value of a strong brand cannot be and should not be underestimated – a powerful logo combined with engaging and complementary creative creates credibility – something all businesses require but especially new or young ones.

A strong logo and brand set helps not only to convince those almost bought into the brand proposition but also handle many potential objections that a new business might struggle to overcome.

A strong brand includes:

• Logo

• Stationery

• Colourways (primary and tertiary)

• Font(s)

• Tone of voice

• Imaging

Businesses should clearly understand what their brand represents – and create a consistent package of communications that constantly reinforces the brand message and values.

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